How I developed business idea and found an investor?

I want to share with you how did I developed my business idea, how I found an investor…and whole process behind this. But lets start from beginning.

Last couple of years, I am going to village on vacation house of my grandparents.. That village is close to city Slunj in Croatia.. And I am from Zagreb in Croatia… In reality, I am going there my whole life but in last couple of years I am showing more interest in it. In city Slunj, there is also Rastoke-village… A beautiful village that is on rivers…. City Slunj is very small city but places around Slunj, it is pure wilderness and pure nature… It has a lot of untouched nature… So it is becoming a touristic place… Every year more and more tourists are coming to visit it…

I had a chance to work on several jobs there.. I was working in one camp that was organizing outdoors trips… I was like ‘guidance’ there on those trips… I worked in one restaurant as a bartender… And I worked in one hotel as a receptionist.. Those all were short-term jobs….but amounts of information that I took out from those jobs…it is unbelievable… Wherever I was, I was thinking, I can do better than this people… If I would run this place, I would definitely do things differently. And I started thinking what exactly I would do differently…and I came to many ideas… So I know for sure that one day I will open something for myself there in that area…

I didnt know what exactly I want, until I sat down with my journal and developed everything in my head and on paper… For 4 days I didnt leave my house and I was writing in my journal what exactly I want… First I came to an idea that I want to open touristic place and I want to organize touristic and adventurous trips… Lots of my free time I have spent exploring area there… I was exploring forest, hills and rivers… So I know a lots of cool places… Plus, I am very passionate about the area… And I think I am one of the people that would be best to be a touristic guide there…simply because I know lots of cool places there and I am passionate about it… So, I was developing all the possible routes for trips… I was thinking about every possibility… If I will have a group of young and adventurous people, I will take them on rivers, in forest and lots of outdoors activities… However, if I will have more sophisticated group of people, I will take them to explore cities and all historical things in those cities… And those cities are Slunj, Karlovac and Ogulin… They are very close to each other… And then I am thinking what exactly do I need.. I need vans. I need at least 2 or 3 vans… I need some boats, kayaks or canoes for rivers… and I am thinking about everything that I need.. Plus, I know one person that has one small boat, I need to contact this person and see if he is willing to rent me this boat… Then, my people cannot be hungry.. I need to contact restaurants and make an agreement with one restaurant that every day I will bring them groups of people for lunch or dinner…and of course, I get some kind of bonus from that… Then I am thinking, I need to hire 3-4 people to work with me…

And all that is good, I am developing my vision…but..there is one problem…I dont have money for that.. I will have to work at least 10 years if not more in order to be able to invest all that money into it.. But I dont want to wait… How can I quicken this process? And then my brain turned on…then my whole perspective has changed… And I came to conclusion…I am too selfish… I cannot be one man… I cannot be just for myself… I need to collaborate with others in order to do something meaningful… What if I dont have to have that money? What if I can find investors that are willing to invest money in me? But who are those investors? Do I know any one of them? Where can I meet them? How can I present them my idea? Is my idea good? Would I like to invest if someone comes to me with idea like this? And my brain is just working… I am processing all this things… I know one person.. That person was always saying how he wants to open there something but he cant do it because he has no time to be there constantly… Isnt that actually very good thing for me? He has money, he has desire to open something…I have desire to take care of all that… Isnt that perfect combination?? My mind is connecting all this dots… But lets see, who else can help me with money? Mayor of city… city Slunj is willing to help people because whole area is dying and they need young entrepreneurs..they are willing to give money to them… plus, there is EU…European Union… They have their funds and they are willing to give from those funds if you have good idea. And I know one person that has invested in restaurants and markets… He is business man, and I am sure he would be willing to invest…

Then I was trying to come out with the way how to present all that.. I am thinking about possibilities… and I realized one thing… I am thinking too small. I need to go big. If I open only touristic place with adventure and educational trips…and if I hire only 3,4 people… That is not enough… It is something, but still… Who would want to invest only in that? And then I am thinking… I need to go big.. What if I open a touristic place with adventurous and educational trips…and what if I open a hostel for people so that they can come and sleep there??? How that sounds? That sounds much better to investors because it is much bigger project that will bring much more money… And instead of 3,4 people…I will have to hire at least 20 people if not more… I will need drivers, touristic guides, I will need reception, I will need people that are doing marketing, I will need kitchen…I will need people that will cook and prepare food… I will need all that… And it sounds better… I will make bigger impact because I will provide more places for people to work, and I will bring in more money for myself and my investors…isnt that better? And plus…when I was working in that hotel, I was fortunate to see the way they market themselves…I learn little  bit from that . But I can go even beyond that and do one step more… I can use YouTube to promote my touristic place and my hostel… In fact… I am planning to build hostel with my own hands and hands of my friends…and record all that and upload it on YouTube… I want whole process to be on YouTube because it is better for my business…. I can spread my ‘brand’ much more easily.

So I kind of developed that plan…All that lasted 4 days… I was writing all that 4 days… Total focus… minimal distraction… And I have shifted my thinking and perspective drastically in those 4 days…

I had a chance to speak with that person that I mentioned earlier who wants to do something here but cant because of the others things going on in his life…. And I present him my idea and he liked it and he is willing to be one of the investors… But now there are lots of other things to figure out… We need to see how much money will he invest, how much money we will get from city and EU…and we will have to see if there will be a need for other investors… And of course, there is this whole legal process and paper-work which is in reality very simple but very complicated if you didnt do it before… you need to hire lawyers… and lots of frustrating things.. However, I think that first we will have to buy vans, kayaks, boats, canoes…and we will have to invest money in marketing… So I guess that first 2-3 years we will be doing only trips…and focus on marketing… And all the money that we make..we are going to reinvest it in building hostel and all the other payments that we will have to do. 

I mean, there are still a lots of things that we need to figure out…

However, I hope you find this post valuable… For me it is interesting that I came to all this ideas while I was sitting in my house… I didnt had to do anything special… I just had to think and be creative in my thinking… Everything is in mind…. Mind is infinite and there you can find unbelievable things if you are willing to explore it, be little creative.. if you use your imagination… You can really create wonders…

Thanks for reading… I hope you will find some value in it… And I really hope that you will ask yourself a question: „How can I use my mind to create great things?“

6 comments

    1. my original desire for it was 1st of April this year…to have all this things started… and it is still possible to do that but reflecting on how things were going in last two-three months…it goes slower than I was expecting it…because no one wants to make immediate decisions..they all need some time and they all are like, lets talk again next week.. and weeks are passing.. but however, in next few weeks I will figure out if city will invest in me, if EU will invest and if there is need to more investors…which I hope there will be no need… So i hope to get all legal issues solved in next few weeks (months) and then we can start buying everything that we need…vans, kayaks, canoes….we can hire people for marketing…and start marketing ourselves for next summer season… and this summer season..i hope we will be able to do few trips with groups that will come by some coincidence…because in reality, to have bigger groups coming this summer, we should have booked them in summer 2019… And summer season for tourism if from 15.April – 15.October… So i guess we will do something this summer..but we cannot expect anything big to happen until next year…

      Liked by 1 person

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